Let’s Get Real or Let’s Not Play – Mahan Khalsa

In Let’s Get Real or Let’s Not Play, Mahan Khalsa presents a well thought out and carefully explained approach to ethical selling. The book teaches sellers how to help clients succeed, so that the buy/sell environment becomes a win/win situation, instead of an environment where one party wins and the other loses.
This book is congruent with TrustBuild Program philosophy and principles, and it contains a wealth of valuable information. Particularly useful are Khalsa’s examples of verbal give and take between sellers and buyers, which show how a seller can keep a meeting moving forward positively, without manipulating the buyer.
Khalsa clearly has the consulting industry in mind, and many of his discussions draw on experiences from that environment. Even so, sellers of complex products will find much of value in the book.

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