If You Want to Persuade People, Don’t ‘Treat the World As Facts’ – NeuroLeadership Institute | on the edge

Get to know your audience — and what they believe about the world — and describe things in those terms, not necessarily your own. That way, you can actually influence people and add insight to their lives.

Source: If You Want to Persuade People, Don’t ‘Treat the World As Facts’ – NeuroLeadership Institute

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