The Psychology of Sales – Avoiding Buyers Remorse | The Edge

Buyers remorse is something we have all probably experienced at one time or another – that feeling when our purchases don’t live up to our expectations.

Buyers remorse is something we have all probably experienced at one time or another – that feeling when our purchases don’t live up to our expectations.390022_309342045764085_278916238806666_1011356_937410841_n

Personal examples may include that really expensive sports car that you envisage driving to satisfy your desire for careless freedom. That one that turns out really expensive to run especially when most of your driving is the daily commute. Or, that “needs some work” house you imagine to be the house of your dreams. The one that translates into a “throwing good money after bad” dust bowl.

There is a standard psychological mistake (PsyBlog) people can make when making purchases.  Thinking abstractly about our purchases creates the problem that we tend to forget about the little (and sometimes not so little) details. And it’s these details that bring about the remorse. Research finds that our happiness is predicted better by the details of our everyday lives…

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