Power Posing: Fake It Until You Make It — HBS Working Knowledge | The Edge

New research shows that it’s possible to control feelings of powerlessness and low self-esteem a bit more, to be able to summon an extra surge of power and sense of well-being when it’s needed.

In “Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance”, Amy Cuddy, associate professor at Harvard Business School, shows that simply holding one’s body in expansive, “high-power” poses for as little as two minutes stimulates higher levels of testosterone (the hormone linked to power and dominance in the animal and human worlds) and lower levels of cortisol (the “stress” hormone that can, over time, cause impaired immune functioning, hypertension, and memory loss).

The result? In addition to causing the desired hormonal shift, the power poses led to increased feelings of power and a greater tolerance for risk.

“We used to think that emotion ended on the face,” Cuddy says. “Now there is established research showing that while it’s true that facial expressions reflect how you feel, you can also ‘fake it until you make it.’ In other words, you can smile long enough that it makes you feel happy. This work extends that finding on facial feedback, which is decades old, by focusing on postures and measuring neuroendocrine levels.”

via Power Posing: Fake It Until You Make It — HBS Working Knowledge.

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