Have you ever wondered what role market and sales plays in your company’s approach to customer service? Maybe you’ve always assumed that a company’s customer service strategies were separate from its marketing and sales strategies. It’s a common mistake. It’s also the reason why customers receive mixed messages and ultimately why they become annoyed and confused by contradictory statements made by marketing, sales and customer service. Marketing promotes one approach, sales promotes another and customer service is left to pick up the pieces. As a customer, wouldn’t it bother you to work with such conflicting messages?